SAN FRANCISCO—The Holmes Report is seeking entries for the first-ever In2 SABRE Awards, designed to recognize and showcase the most innovative work in areas such as content creation, multimedia storytelling, data and analytics, research and measurement.
The In2SABREs replace and expand upon what were previously the Silver SABRE Awards for Excellence in Content Creation, and will be presented at their own gala dinner as part of our first In2 Summit, which takes place in San Francisco in January 2014. In2 is The Holmes Report’s new brand, focused on Insight + Innovation.
“The past few years have seen an explosion of new creative content that is being developed by marketers and corporate communications using PR, digital and advertising agencies,” says Paul Holmes, editor and publisher of The Holmes Report. “This content includes print and video, digital and experiential formats, and channels that are paid, earned, shared and owned.
“At the same time, there has been a major change in the way companies and their agencies use data and analytics in planning and evaluation. The In2 SABRE Awards will recognize all of this new work, and bring together all of the people helping companies engage better with their customers and other stakeholders to celebrate the best content and the best thinking.”
The In2 SABRE entry form, including a full list of categories, can be downloaded here.