The various Agency of the Year winners will be presented with their trophies at this year’s SABRE Awards dinner, to be held May 13 at Cipriani on
Global Agency of the Year: Edelman
With more than $410 million in fee income in 2007, up by better than 23 percent Edelman is now, in all probability, the third largest public relations firm in the world, trailing only Fleishman-Hillard and Weber Shandwick and leveraging its independent status to maximum effect.. But it’s not just the fact that it is outperforming the market in growth terms that sets the firm apart; Edelman’s contribution to the industry’s thought leadership, particularly through its annual Trust Barometer research and its pioneering work in new and social media, has been in some ways even more impressive.
In the U.S., where fees were up by just over 20 percent, the firm has been growing in key markets—the Washington, D.C. office has doubles in size since 2005—and across all practice areas, with traditional strength in consumer and healthcare supplemented by a strong corporate group and a tech practice that has grown impressively since the acquisition two years ago of A&R Partners. Last year saw a wealth of new business and organic growth from major clients and—critically—a sharp reduction in employee turnover as Edelman transforms itself into an employer of choice.
No firm has enjoyed stronger growth in Europe over the past four years than Edelman, which ended 2004 with fees of €36 million and is now closing in on €60 million in the EMEA region, following the completed integration of consumer specialist JCPR in the