Holmes Report Partners With ICCO On First Global SABRE Competition
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Holmes Report Partners With ICCO On First Global SABRE Competition

The Holmes Report is partnering with the International Communications Consultancy Organisation to produce a global version of its SABRE Awards competition.

Holmes Report

LISBON—The Holmes Report is partnering with the International Communications Consultancy Organisation (ICCO) to produce the first global version of its industry-leading SABRE Awards competition, which recognizes excellence in public relations programming from around the world.

With a 20 year heritage in North America and now in its eighth year in EMEA, the SABRE Awards competition attracts close to 5,000 entries each year. The global competition will pit the winners from North America, EMEA and Asia-Pacific competitions—as well as winning campaigns from ICCO member associations—against each other to select the Best Public Relations Programs in the World.

The winning programs will receive their trophies at a gala dinner during the2011 ICCO Summit, which will take place September 29-30 in Sintra, Portugal.

According to Holmes Report editor Paul Holmes: “ICCO and The Holmes Group share a common mission: elevating the status of the public relations profession around the world. One way to do that is to showcase the best work being done by practitioners around the world, and our global expansion has demonstrated that there is great work being done in developed and developing markets, in every region. This new, global awards competition will spotlight the absolute best of that work.”

The ICCO summit will be chaired by PR legend Harold Burson, founder of Burson-Marsteller, and Lord Chadlington, chief executive of Huntsworth, will give the opening keynote address. Agency leaders from around the world including Ketchum President Rob Flaherty, Prema Sagar of Genesis|B-M in India and Andreas Fischer-Appelt of Germany’s fischerAppelt have also confirmed their involvement.

The theme of the 2011 summit—PR Takes the Lead: The Industry in 2020—looks ahead to what the future holds for the profession and will feature a combination of plenary and breakout sessions, coupled with ample time for networking with peers, and will address issues including the rise of social media, the role of communications in client organisations, the importance of reputation and trust and competition with other disciplines.

In addition to their awards partnership, The Holmes Group and ICCO have also agreed to share research data that will enhance the breadth and depth of insights gained into development of the public relations consultancy industry. Currently, the ICCO World Report provides a country-specific view of growth and trends across its global membership by collecting data from the national trade associations. The Holmes Report’s Global Rankings, on the other hand, is best known for its agency rankings but also gives a regional overview of market sentiment and the evolution of services, all of which is obtained by surveying individual agency heads around the world.

With the new partnership in place, the ICCO World Report will gain valuable perspective on market trends that drive the specific challenges faced by consultancies and help define the overall growth of public relations. The Holmes Report’s Global Rankings will in turn be able to offer a clearer picture of the developments in specific sectors and practice areas as well as of the differences from country to country.


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