ATLANTA—The Home Depot has selected Ketchum to provide strategic public relations and marketing communications services. The initiative focuses on national consumer outreach for more than 1,500 stores and 52 EXPO Design Centers across North America.
“Last year, Home Depot had roughly one billion customer transactions, introduced many new exclusive and proprietary products, opened a store on average every 43 hours, and hired 40,000 new associates,” said David Sandor, director of public relations for The Home Depot. “It is in this environment of challenge and opportunity that we look to Ketchum as a partner in developing national public relations strategies that help our company continue to grow.”
The selection followed a review handled by Los Angeles-based consultant Jerry Swerling.
“The prominence of the Home Depot brand and the adverse economic conditions facing the agency community combined to make this one of the most hotly-contested reviews I’ve seen in years,” said Swerling. “All of the contenders did great work and the final decision was difficult, to say the least.”