RICHMOND—Carter Ryley Thomas has added two new clients, The Home Depot and Housing Virginia. The new accounts will be serviced by members of CRT’s newest practice area: education, awareness and influence.
The EAI practice, led by Emily Phaup and Natalie Smith, offers expertise in zoning and development, bond and other referendums, awareness and education campaigns, issues management and legislative and regulatory issues.
For Home Depot, the EAI team is conducting community and grassroots outreach and media relations programs to generate citizens’ acceptance and endorsements for a proposed Home Depot store. In hopes of obtaining local approvals, the campaign will focus on educating the community and the media about the economic impact the proposed Home Depot store will have on the affected region.
According to Tom Gallagher, real estate manager for Home Depot, “CRT and the education, awareness and influence practice area bring a breadth of expertise in grassroots outreach and coalition building with success in Virginia’s growing counties. We hired the agency because they offer an effective approach that engages the public involving issues of economic development and growth.”
The EAI practice also was hired by Housing Virginia to develop and implement a pilot program that will increase public awareness of the need for affordable housing in Charlottesville.