NEW YORK—Honeywell and the National Center for Missing & Exploited Children are working with New York public relations firm Peppercom will team up to conduct a national awareness and education campaign aimed at child abduction prevention. Called Got 2B Safe!, the program will be driven by public and community relations efforts, and will include outreach efforts in towns and cities nationwide.
“Our intent is to expand the program to help educate parents, children, teachers and everyone across America on the steps they can take to prevent child abduction,” said Michael Holland, manager of community relations for Honeywell. “Statistics show that 2,000 children go missing everyday in the United States. What’s not very well known is that most children who are abducted actually know the perpetrator, so existing programs such as ‘Stranger Danger’ really aren’t accurate.
“Our goals are to raise awareness of this terrible crime, provide new and more definitive information for families to use to safeguard their precious children and propel child abduction prevention into the national dialogue.”
The program will include the creation of an extensive online education web site for media, parents, children and other target audiences, major events in local markets ranging from Kansas City and Seattle to Chicago and Minneapolis as well as local, regional and national media relations. Holland says an additional program goal is to reach out to the public relations community through awards programs and other efforts and attract additional participants to the Got 2B Safe! effort.
“This is the type of program that, when it’s successfully underway, will really make us feel like we’re contributing something important to American society. Those opportunities simply don’t occur very often,” noted Ted Birkhahn, partner and senior director at Peppercom.