LOS ANGELES—The Honig Company, a full-service public relations and corporate communication agency, and MKR Group, a boutique investor relations firm, have joined forces to clients integrated communication programs encompassing investor relations, business and consumer media relations and corporate communication.
“Many companies keep their IR firms and PR firms in separate corners,” said Steve Honig, president of The Honig Company. “By bringing the two functions closer together, a company can not only have a more effective and consistent communication program, but also reduce the cost of that program by the synergies created by integrating the two disciplines.”
Honig and MKR managing partner Charles Messman say that because of the Internet and other new communication technologies, there is an increased amount of crossover between how investors, business partners and consumers get information.
“In addition to investor information companies provide, the financial community can easily access all kinds of other information and news coverage about a company,” says Messman. “It’s important to recognize that investors and shareholders are not only looking at a company’s financials, but also the press coverage that the company is receiving. And vice-versa, as many consumers pay attention to a company’s stability and overall health when considering buying products or services from that company.”