DUBLIN—Hopscotch Europe In One, the Dublin-based multicultural public relations firm affiliated with French independent Hopscotch, has launched Online Opinion Audit, a new research-based service to help its existing and new clients to better understand how they are perceived on new-generation online media, and to implement the most effective strategies to influence these online perceptions.
“Today, businesses managers and communicators are well aware that there is a so- called Web 2.0 revolution and that it means considerable changes for them,” says Patrick Frison-Roche, managing director of Hopscotch Europe In One. “But when it comes to taking action, they don’t know where to start, where to look, what to look for, how much it costs and, in the end, what to do with the results. Our news service helps them with all these steps.”
Hopscotch Europe in One uses multicultural PR consultants in its Dublin office to identify the most influential online content sources for its clients, in any international market. The methodology allows the teams to analyse and evaluate the online content, providing clients with a precise snapshot of how it is perceived online.