NEW YORK—Andy Hopson, who led the growth of Publicis-Dialog into a national public relations firm, has joined Burson-Marsteller as president and CEO of the firm’s Northeast region and as market leader in New York.
In his new role, Hopson will be responsible for new business development in the Northeast and for building the agency’s resources and reputation in the New York market. He will be based in the firm’s New York City headquarters and report to Chet Burchett, president and CEO of Burson-Marsteller USA.
Says Burchett, “We are very fortunate to have someone with Andy’s skills and proven track record join our team in New York. He played a leading role in building Publicis Dialog into one of the nation’s top 20 PR firms, while his experience at a multi-disciplinary agency makes him uniquely suited to oversee our focused growth in the Northeast market across all B-M Practices.”
Hopson launched Publicis Dialog—then the lead public relations agency of the French holding company Publicis Groupe—in the U.S., following the 1998 acquisition of EvansGroup Public Relations, where he had served as president and COO since 1993. During his tenure Publicis Dialog grew fourfold, acquiring firms including LobsenzStevens in New York and Selz Seabolt in Chicago as it expanded beyond the west coast.
Hopson says he was attracted to Burson-Marsteller after serving on a judging panel that named the firm Agency of the Year. “I recognized that Burson’s tremendous success was no accident,” he says. “Strong leadership, a clear vision, a unique culture and consummate professionalism set it apart from other agencies.”
Prior to joining EvansGroup in 1993, Mr. Hopson was vice president of marketing for the Seattle Economic Development Council. He had previously worked eight years for Ogilvy Public Relations in various positions. He got his start in PR working on Capitol Hill as press secretary for a Utah Congressman.
There was no announcement from Publicis-Dialog about a successor, but Hopson’s role is expected to be filled—at least on an interim basis—by Steve Bryant, currently chief creative officer based in the firm’s Seattle office.