SAN FRANCISCO—Horn Group, one of the nation’s independent technology public relations firms, has formed HGI.Net, a network of partners that will clients a broad range of marketing services expertise—from marketing and sales counsel to management consulting—as well as international capabilities in both Europe and China.
“HGI.Net provides our clients with the opportunity to address their individual marketing needs in a full service manner by removing the time and expense it would otherwise take to conduct a widespread search,” says Sabrina Horn, president and CEO. “Our relationship with each HGI.Net partner is extensive and strong—we know their work and work well together—so clients are assured that quality results will be delivered every time.”
Horn said she had spent a year putting the network together and that “each HGI.Net partner was carefully evaluated and selected based on synergy with HGI in terms of quality of work, technology-related experience and client service approach.”
Among the partners are consulting firms such as The Catlin Group (consulting and CEO peer discussion groups to exchange challenges and ideas and develop best practices); The Chasm Group(helping high technology companies achieve market leadership positions for their products and services); CSO Partners (helping emerging companies assess market opportunities, and target, position, and sell their products and services); Dwyer Marketing (strategic marketing consulting and interim vice president of marketing services); Grey Heron (venture accelerator); Lisa L. Morgan (strategic writing and marketing consulting services); Marketing Arts (product, program and service launch programs); and R.B. Webber & Company (focuses on issues of growth and valuation for high technology companies).
“Marketing Arts and Horn Group teamed up with me in the past on positioning and public relations strategy. It was a very positive experience because it cut corners on process and was just a much more efficient way of working,” said Chris Wong, executive vice president, products and technology, Agile Software. “Horn Group’s partner network brings added benefits to clients by offering extended services that clients need in key areas beyond PR in an integrated fashion.”
The partnership also includes design and branding companies such as Fathom Group (design and online solutions); Hall Consulting (strategic, design and development services for emerging technology companies); Hype Productions (media production company specializing in creating innovative films and videos); Landkamer Partners (branding and design); Metaphor Name Consultants (name development and verbal branding); The Russell Mark Group (provides names, naming systems, taglines, corporate collateral).
International partners are Aboda Communications of China, EASTWEST Public Relations of Southeast Asia, and Firefly Communications, one of the leading pan-European communications firms for technology companies.