Horn Adds Clients, Sees "Warming of New Biz Climate"
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Horn Adds Clients, Sees "Warming of New Biz Climate"

Technology public relations specialist Horn Group has added eight new clients, representing over $1 million in additional billings, and agency founder and president Sabrina Horn says she is beginning to see “a general warming of business activity.

Paul Holmes

SAN FRANCISCO—Technology public relations specialist Horn Group has added eight new clients, representing over $1 million in additional billings, and agency founder and president Sabrina Horn says she is beginning to see “a general warming of business activity in the enterprise software and services market,” after two years of softness.

The new clients are: Activestate, a provider of anti-spam software solutions; Agile Software, which specializes in product lifecycle management solutions; Financial Times Prentice Hall, a publishing house; Harte-Hanks, for customer relationship management services and solutions and for its Trillium Software division; Identify Software,  an application management software provider; Lumeta Corporation, which provides network intelligence solutions; Serena Software, which markets enterprise change management software; and Sophos, which offers corporate anti-virus solutions.

Says Horn, “Companies are re-engaging with PR to help drive sales as they see signs of increased IT spending. Clients see a direct correlation to increased market visibility, and to what people are saying and thinking about their organizations.”

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