LONDON—Brands2Life and Horn Group, leaders in the technology public relations sector in the U.K. and U.S. respectively, have launched the Constella Network, an alliance of communications agencies across 20 countries. The network includes 15 independent firms across North America, Latin America, Europe and Asia/Pacific.
Brands2Life and Horn Group have been partners for three years and launched Constella after recognizing “the need to provide technology companies with an alternative for global communications and public relations campaign management.”
According to the founding partners: “Independent agencies are a popular choice for many organizations but local boutique agencies have difficulty scaling to provide clients a common standard of service and results on a multi-national basis. The Constella Network was built to preserve the agile and responsive trademarks of boutique agencies while still providing the infrastructure of a larger network when the need arises.”
In the Americas, Horn Group has offices in San Francisco, Boston and New York and will work alongside Maverick PR in Toronto and The Jeffrey Group serves clients throughout Latin America from offices in Miami, New York, Buenos Aires, Mexico City and São Paulo.
In Europe, Brands2Life covers the UK and provides the European hub, while other partners include Lammers Van Toorenberg (Benelux), Point Virgule (France), Fink & Fuchs Public Relations, MaCS Marketing-Communications-Services, and PR-Com (Germany), Canela and Marco de Communicacion (Spain) Now PR (Italy), and Westmark Information (Sweden).
There are two Constella Network partners in the Asia/Pacific region: Upstream Asia, which has a direct presence in Australia, China, Japan, Malaysia, Singapore and Taiwan; and EastWei PR, a Horn Group partner for more than five years, which serves as the lead partner across China.
“The value of the Constella Network is in its tight integration of PR processes and workflow,” said Rick Faulk, chief marketing officer at WebEx, a client of six Constella Network agencies. “It’s harder than it seems to find a network of like-minded agencies with the same vision and approach to helping clients effectively develop, coordinate and execute global communications programs. The Constella Network was built on more than a handshake.”