NEW YORK—Horn Group has launched Red Dot, a customized digital marketing service offering for emerging growth companies. Services available include web content strategy, design and build, social media communications and engagement, data visualizations such as infographics, brand positioning and identity.
According to Eric Kim, creative director at Horn Group, “Many of these companies have insufficient time and resources to build key foundational assets.” Red Dot will help those clients customize a cost-effective plan designed to meet the specific needs and diverse goals of companies at various stages of growth.
• Pre-IPO Track: Companies headed for an IPO need to maintain a steady stream of positive market visibility.
• Funding Rounds: For start-ups looking to raise capital, the new unit will work on everything from investor presentations to logo and website.
• Go-To-Market: For emerging growth brands looking to break into new markets or new verticals, Horn will create targeted microsites, interactive campaigns and new collateral.