Horn Group Plans Expansion to New York
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Horn Group Plans Expansion to New York

In what founder Sabrina Horn admits is a bold move given the tough times for technology PR shops, Horn Group is planning to move into the New York market. Horn will be moving to New York from the west coast to take charge of the new office.

Paul Holmes

SAN FRANCISCO, August 19—In what founder Sabrina Horn admits is a bold move given the tough times for technology PR shops, Horn Group is planning to move into the New York market. Horn herself will be moving to New York from the west coast to take charge of the new office. The firm will maintain its headquarters in San Francisco—which will be led by general manager and partner Shannon Hall—and also has an office in Boston.
 
“It’s a tough economy,” says Horn. “That makes it a great time to look for new opportunities.”
 
The firm also announced its first three New York clients: CapitalThinking; firstRain; and Managed Objects. They will be served by a team of existing PR professionals from the firm’s Boston and San Francisco offices who will relocate to the New York-area shortly.
 
“During the last year, we’ve conducted extensive research within the New York influencer and venture communities, and identified a market of technology companies in the tri-state area that are ready to re-engage with marketing and PR,” said Horn. “With our expertise in enterprise software, the financial services and publishing markets, our Silicon Valley heritage, and our ability to help emerging companies get to market, we are uniquely suited to help New York tech companies get to the next level.”
 
A presence in New York will also enable Horn to expand the firm’s investor relations offering. While there is not a great demand for IR services today, she says, clients are excited that the firm will have enhanced access to Wall Street.
 
Established in 1991, Horn Group is known for its deep roots in enterprise software, infrastructure and services technologies. The firm is also known for its progressive workplace culture. It won Working Woman’s award for Best Employer in the US in 1999, and has received industry recognition for best practices in employment and human resources.
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