NEW YORK — The Horn Group has retired the Oriella PR Network and has replaced it with an initiative that centralizes its global network.
Deemed Horn Global, the new offering is designed to streamline and ease the management burden for clients that are looking for global expansion. With Horn Global, the Horn Group centralizes the administrative tasks of working with numerous agencies and the partnering firms essentially become Horn’s clients.
“The client still have direct access with the other agency partners,” said Debra Raine, partner at Horn Group who manages Horn Global in addition to running the firm’s San Francisco operations.
Horn retains 15 partners in 35 countries on an as-needed basis — many of which were once part of the Oriella network. Even so, Horn’s clients will have one point of contact, one contract and one invoice for its work across Horn Global.
“Clients want immediate and scalable access to local market expertise, with high impact and low complexity,” said CEO/founder Sabrina Horn. “Essentially, this new model shifts from a network approach to a service-oriented approach, with unified integrated teams to deliver greater impact for our clients.”
The Oriella PR Network, co-founded 10 years ago the by Horn Group and UK agency Brands2Life, was retired in April 2015. Earlier this year, Brands2Life launched an enhanced international capability — GlobalHub— to help clients accelerate their presence in chosen markets.
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