NEW YORK—Technology public relations firm Horn Group has launched Horn Group Books, a business and technology book promotion practice, to publicize industry authors. Leveraging its technology public relations experience and capitalizing on several best-selling book launches, including titles by industry authorities Geoffrey Moore and Patricia Seybold, Horn Group is expanding its effort to help authors, their agents and publishers bring books to market more effectively.
“Book promotions grew organically at Horn Group and became a gem of a business, one that has evolved into a formal practice to help authors communicate their messages to a broader market,” said Sabrina Horn, CEO. “Horn Group has always been at the forefront of industry innovation and advancement, and promoting provocative views—such as those in Technology Paradise Lost by industry veteran Erik Keller—is a natural extension of what we do.”
Horn Group is currently promoting Keller’s April 2004 release, Technology Paradise Lost: Why Companies Will Spend Less to Get More from Information Technology. In the book, Keller, a 20 year industry veteran and former Gartner Group analyst, contends that IT spending will decline due to a fundamental shift in the way companies buy and use technology.
Erin Brown has been appointed senior book publicist and will lead Horn Group Books. Brown joined Horn Group in 2000 and is a founding member of the company’s New York office. She has promoted titles with Hungry Minds, Financial Times Prentice Hall, Manning Publications, and AMACOM. Prior to Horn Group, Erin was a news writer and producer at the Associated Press, WBZ-4 TV in Boston, and WBAL-TV in Baltimore, Maryland.