NEW YORK—PricewaterhouseCoopers International has named Peter Horowitz as senior managing director of global public relations. Horowitz, who returns to PwC after a year at Deloitte Consulting, will be responsible for developing strategic global communications efforts to reflect PwC’s business strategy and new brand initiatives geared to the evolving market for professional services.
Additionally, Horowitz will be responsible for global crisis and executive communications.
“We are delighted to have Peter back to lead the firm’s global PR efforts and to strengthen our global PR network,” says Samuel DiPiazza, CEO of PricewaterhouseCoopers International. “In the current environment, we need to strike the right balance between global initiatives and local market needs to support PwC’s brand and business objectives. Peter’s track record in global communications makes him a natural for this role.”
Horowitz left PwC in June 2002 to help Deloitte Consulting transition through a spin-off from its parent company. The spin-off never occurred. Prior to joining Deloitte Consulting, Horowitz spent more than 18 years at PwC and its predecessor firms as a senior marketing and communications executive.
Meanwhile, Jeremy Wyatt, who stepped down last month as director of European communications for PwC, has joined international corporate and crisis consulting firm Financial Dynamics as vice chairman, reporting to chief executive Charles Watson. FD has made several senior appointments this side of the Atlantic, with hints that there may be more to come.