Horowitz to Head PR at Deloitte Consulting Spin-Off
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Horowitz to Head PR at Deloitte Consulting Spin-Off

Peter Horowitz, who spent the past 10 years in the corporate communications department at PricewaterhouseCoopers, has been named public and analyst relations at Deloitte Consulting.

Paul Holmes

NEW YORK, July 24—Peter Horowitz, who spent the past 10 years in the corporate communications department at PricewaterhouseCoopers, has been named public and analyst relations at Deloitte Consulting, which will be spun off from Deloitte Touche Tohmatsu later this year.
 
One of Horowitz’s first challenges will be communicating the company’s new name, Braxton, which is drawn from a trademark the firm has owned since 1984, when it acquired international management consulting firm, Braxton Associates. According to chief marketing office Brian Fugere, Braxton was chosen because “the world is tired of coined, invented and whimsical corporate names.”
 
Working with design consultancy Interbrand, Deloitte asked employees and others to choose from 40 short-listed names. Braxton was the top pick.
 
Horowitz will work closely with Ketchum, which beat out Hill & Knowlton and Fleishman-Hillard for the Deloitte Consulting account in May of this year.
 
Before joining PWC, Horowitz held marketing and communications positions at other professional service firms, including law firm Morrison & Foerster and consulting firms Booz Allen & Hamilton and Coopers & Lybrand.
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