FOUNTAIN VALLEY, CA—As part of a management restructuring designed to prepare the company for continued growth, Hyundai Motor America has promoted Chris Hosford to executive director of a new corporate communications division. Hosford, who joined the company in 1997 and had previously served as director of communications.
The new corporate communications department has been expanded to include government relations and external diversity relations as well as the corporate, product, and media relations that had been Hosford’s responsibility.
“Hyundai Motor America is in a stronger position to help Hyundai Motor Company grow into one of the world’s top five automakers by the end of the decade because of our new streamlined and efficient divisional structure,” said president and chief executive officer Robert Cosmai, commenting on the restructuring. “This is also an opportunity to reward many of our valued employees with promotions, or provide them with new responsibilities and opportunities for growth in the future.”
The reorganization streamlines the company from some 20 departments to 10 divisions, uniting related functions “to improve efficiency and promote collaboration,” according a press release. Hyundai has a goal of selling 500,000 cars and trucks in the United States by 2006 and 1 million a year by 2010. It also comes just weeks after a J.D. Power Associates survey ranked the South Korean automaker second in initial quality, higher than any domestic or European manufacturer.
Said Hosford of that recognition, “We knew we were making good progress on quality, but to be acknowledged this way by the leading arbiter of quality in the world… we are over the moon today. But the competitiveness of the ranking also tells us we can’t rest on our laurels for even five minutes.
“We really want people to see us as a great value automobile. Part of value is price, part of value is getting a lot of features and equipment for what you spend, and part of it is definitely having a great quality car.”