NEW YORK—The Hospital for Special Surgery has retained Edelman as its agency of record. U.S. News and World Report ranks the hospital, a world leader in orthopedics, rheumatology and rehabilitation, number one in the Northeast in its specialties. Edelman will provide national reputation management support for HSS, as well as design an improved electronic newsroom for journalists.
“We selected Edelman because its healthcare public relations experience, media relations expertise and interactive web support capability perfectly suited our needs,” said Deborah Sale, executive vice president of external affairs for the Hospital for Special Surgery. “Edelman will work with us to more effectively leverage the expertise of our doctors and other health professionals while also helping us increase awareness of the many new and exciting initiatives that make Hospital for Special Surgery the nation’s leading hospital for musculoskeletal medicine, surgery and research.”
Nancy Turett, president and global director of Edelman Health, said a team from Edelman’s corporate and public affairs, health and interactive services practices in New York won the business and will manage the program under the leadership of Donald Hyman, senior vice president.
MODESTO, CA—The Almond Board of California has selected Edelman as agency of record to handle its national foodservice and industrial programs. This appointment follows a three-month search that included more than 15 agencies.
“Edelman’s expertise in the foodservice and industrial industry as well as their integrated approach to marketing will complement the Board’s nutrition communications strategy”, said Richard Waycott, president and CEO of ABC.