Hospital Gets Help on Public Affairs Front
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Hospital Gets Help on Public Affairs Front

Creative Partners, a brand strategy and marketing communications firm, has been awarded an assignment from Danbury Hospital to support the hospital in its pursuit of State approval to launch an invasive cardiology program

Paul Holmes

STAMFORD—Creative Partners, a brand strategy and marketing communications firm, has been awarded an assignment from Danbury Hospital. The assignment includes full-scale public relations and public affairs services to support the hospital in its pursuit of State approval to launch an invasive cardiology program, including cardiac surgery and angioplasty services.

Creative Partners is developing and implementing the cardiac community awareness campaign in Western Connecticut that includes creating the campaign theme and development of a wide variety of marketing communications materials including key constituent letters, op-eds, letters to the editor, petitions, and public service announcements designed to help educate and motivate key constituents. 

Creative Partners is also working with Danbury Hospital to help secure local government and community support in Danbury and surrounding Western Connecticut towns, as well as working with area newspapers, magazines, radio, and TV to ensure ongoing coverage of the campaign. 

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