LONDON—Hotwire has unveiled a broader digital and public affairs offering, as it rebrands amid global growth.
The moves see the firm's 33 Digital outfit folded back into the main agency, following the departure of 33 Digital founder Drew Benvie to start his own agency last year.
In addition, Hotwire has inked an exclusive partnership with independent European public affairs firm Political Intelligence and an affiliation deal with Latin American agency Vianews, extending Hotwire's affiliate network to 18 countries and 200 people.
The group's rebranding, said CEO Brendon Craigie, reflects its global growth from a 100-person European agency to a network that employs 180 people across the US, Europe and Australia.
“We’re an ambitious group at Hotwire and plan to continue our significant growth to date by doubling the size of our business over the next five years," said Craigie. "The rebrand and greater closeness with our sister and partner agencies are at the heart of this growth, and we believe that this will bring Hotwire thinking to more of the ambitious, dynamic brands we love to work with.”
The new positioning is also designed to showcase the broader range of Hotwire's services, which now include public affairs, design and build, insights and analytics, corporate reputation, SEO and content marketing.
In the US, Hotwire has grown to 21 people in New York and San Francisco, after acquiring IF Communications three years ago. In Australia, meanwhile, the firm has named Alexis Wilson as new MD, following the departure of Suzanne Hewitt.