ATLANTA—William Mills Agency, one of the largest U.S.–based independent public relations firm serving companies in the financial services industry, has formed a strategic partnership with European technology public relations firm Hotwire Public Relations, which has a banking and finance practice.
The relationship will enable both agencies to broaden their reach across the U.S. and Europe in the banking and finance space. Both firms currently serve American Banker, SourceMedia’s flagship publication for banking and financial services professionals, and Financial Insights, an independent research services firm and an IDC Company.
“This is a tremendous opportunity for William Mills Agency to serve international companies,” says president of William Mills Agency, Scott Mill. “This partnership will also enable us to share ideas and industry intelligence.”
Hotwire is headquartered in London and has additional offices in Germany, France, Italy and Spain.
“We had been searching for a specialist partner in the U.S.,” said Scott McLean, practice head of banking and finance at the firm “After meeting with William Mills Agency, it is apparent we found a company which shares a passion for the financial industry, as well as a very similar philosophy of practical creativity and results-oriented programs for clients.”