Hotwire Picks Up Imation Business
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Hotwire Picks Up Imation Business

Hotwire has been awarded the European public relations brief for Imation, parent company of the TDK and Memorex brands. Hotwire will roll out campaigns in the U.K., Spain, France, Germany and Benelux .

Holmes Report

LONDON—Hotwire has been awarded the European public relations brief for Imation, parent company of the TDK and Memorex brands. Hotwire will roll out campaigns in the U.K., Spain, France, Germany and Benelux and will also lead the pan-European PR campaign for TDK’s new range of audio products, launched at this year’s CES.

 

Says Matthieu Valk, marketing communications manager for Imation Europe, “We were looking for an agency that offered the right consumer technology and social media expertise on a pan European basis, as well as the flexibility to scale the campaign across new territories as we need it. Hotwire’s enthusiasm and experience were an ideal fit with the Imation culture.”

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