NEW YORK — Hotwire is reshuffling its US management as global CEO Brendon Craigie moves stateside to steer the tech agency’s growth in this market.
In San Francisco, former Text100 and Airfoil exec David Bailey has joined as EVP and GM to helm that office, which it opened in 2013. Rebecca West, who briefly took on a stint leading that office earlier this year, has parted way. Bailey spent more than six years at Text100, leading its San Francisco office before joining Airfoil in 2013 as GM of its San Francisco office. In New York, Rebecca Honeyman has been promoted to SVP and GM of that office. Craigie will now reside in New York.
“This transitions us being just a European business with agencies around the world to being a global player,” Craigie said. Its offices are also across Europe and in Australia and New Zealand.
Earlier this year, Hotwire’s US managing director Leslie Campisi parted ways with the firm after three years.
The UK-based Hotwire is owned by holding group Enero, grew about 50% in the US in 2014 with about 30 people overseeing approximately $3m in business. Globally, revenues are about $26.5m.
Meanwhile, Joe Kilmer is taking over as head of Silicon Valley for Airfoil.