LONDON—Hotwire, the international technology PR agency, has been appointed as the EMEA agency for Novell, a global leader in data centre, end-user computing and identity and security management solutions. The Novell pan-European account will be lead by Hotwire director Andy West and will be represented by an account team of over 25 across the region.
Hotwire will be working on a combined corporate and product PR brief aimed at establishing Novell’s leadership position in Europe.
According to Novell’s global public relations director, Ian Bruce: “Novell's strategy of 'making IT work as one' by leveraging customers' existing IT investments and providing solutions that blend the best of open source and proprietary technologies is compelling, especially in tough economic times. Hotwire presented a highly strategic and creative solution to our brief which aligns perfectly with the changing media landscape and demonstrated a refreshingly joined-up international approach.”