AmberFin was created by Snell & Wilcox, a global pioneer in image processing hardware for the film and broadcast industry, to drive expansion in the digital media community. It will reach out to new audiences including telecoms, Internet and broadband providers, in addition to the traditional film and broadcast industries. Hotwire has been appointed to lead the PR outreach in EMEA and Asia Pacific and also to co-ordinate the global campaign.
According to Scott Allen, VP of marketing at AmberFin: “I have worked with Hotwire for over three years now and value its experience and strategic approach in the telecoms and broadcast markets. Hotwire’s expertise was key in the run up to the launch of AmberFin and it has quickly established itself as a valuable partner.”
Maria Hudson, practice head at Hotwire, will serve as account lead.