HOUSTON— Two former communications executives, Deborah Fiorito and Don DePasquale, have teamed up to create a new advertising, marketing and public relations firm, the 20KGroup, with the aim of “connecting clients’ communications and marketing strategies from the inside-out.”
Fiorito’s career spans 25 years of managing internal and external corporate communications departments for Fortune 500 companies in Houston. DePasquale has commensurate experience in agency environments, having been creative director or the senior executive for firms such as Ogilvy & Mather and Fellers Marketing and Advertising.
According to DePasquale, the two believe their partnership offers a perspective that has been lacking in traditional agency-client relationships: “Debbie has been on the ‘inside’, managing tight corporate budgets and diverse internal expectations of the role of communications in meeting a company’s business objectives,” he says. “My job ‘on the outside’ has been to interpret a client’s value proposition and deliver that message to the right audiences credibly. Knowing how a corporation really functions internally, and then creating communications that capture its culture is both effective and efficient.”
Fiorito was most recently executive vice president and chief communications officer at Dynegy, where she managed internal communications, marketing and advertising, media relations and corporate philanthropy. Previously, she was senior vice president, public affairs, for Chase Bank of Texas, and held management-level positions with Apache Corporation and Mitchell Energy.
DePasquale was most recently president and a member of the board of directors of Fellers Advertising, a B2B specialty agency. In that role, he was responsible for launching the brand advertising and marketing strategy for Dynegy.