HSBC Selects H&K for Asian Golf Activities
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HSBC Selects H&K for Asian Golf Activities

HSBC has appointed Hill & Knowlton to handle communications for its 2008 program of golf activities, which include the HSBC Champions, Asia’s most prestigious golfing event, held annually in Shanghai and the new HSBC Women’s Champions.

Paul Holmes

SINGAPORE—HSBC has appointed Hill & Knowlton to handle communications for its 2008 program of golf activities, which include the HSBC Champions, Asia’s most prestigious golfing event, held annually in Shanghai; the new HSBC Women’s Champions, being held for the first time in March in Singapore; and grassroots golf initiatives in Singapore and China that support the development of golf among the young.

Says Giles Morgan, HSBC’s head of sports sponsorship and marketing: “HSBC needed a partner that can deliver impact to its golf sponsorship programs locally and globally. The Hill & Knowlton team demonstrated the right balance of specialized editorial strength and local reach to work effectively alongside our other partners and local HSBC teams.”

H&K teams in Shanghai and London have been working with the HSBC Champions since 2006.

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