Huggies, H+K And Ogilvy Among Asia Silver SABRE Winners
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Huggies, H+K And Ogilvy Among Asia Silver SABRE Winners

Kimberly-Clark’s Huggies brand will pick up three Silver SABRE Awards and Hill+Knowlton and Ogilvy will each take home multiple Silver trophies.

Holmes Report

HONG KONG—Kimberly-Clark’s Huggies brand will pick up three Silver SABRE Awards for excellence in creative product, and WPP agencies Hill+Knowlton Strategies and Ogilvy Public Relations Worldwide will each take home multiple Silver trophies from the second annual Asia-Pacific SABRE Awards dinner, which will take place in Hong Kong on September 26.

This is the first time the Silver SABRE Awards, which recognize the diverse range of content creation within the public relations industry, have been presented in the Asia-Pacific region. The Silver awards have been a fixture in the EMEA and North American SABREs for several years.

“One reason the public relations industry is benefiting from the digital and social media revolution and changes in the marketing landscape is that PR people have experience producing a broad range of creative content,” says Holmes Group chief executive and SABRE judges chairman Paul Holmes. “PR people are not tied to one category of media, they produce content that is experiential, earned, owned and paid.

“And they are used to creating content that takes on a life of its own, generating authentic and sustainable conversations that multiply and amplify its impact. That’s the kind of work these new awards will recognize.”

Finalists in the Gold SABRE categories were announced earlier this week.

The awards will be presented at the Shangri-La Hotel in Hong Kong on September 26. Tables and individual tickets are available from Celeste Picco.

EXPERENTIAL: SPECIAL EVENT 
Winner
Transformers Cybertron Convention 2012 Singapore – Hasbro Singapore with Strategic Public Relations Group
Certificates of Excellence
Mr. BAO: A Virtual Sales Champion for IBM China – IBM China with Ogilvy Public Relations/Beijing
Restaurant Safety – Air New Zealand with Hill+Knowlton Strategies Australia
smart Pre-Show Event – smart. Mercedes-Benz with Powell Tate
Social Media Week Singapore – Social Media Week with AKA Asia

EXPERENTIAL: PUBLICITY STUNT 
Winner
adidas' Crazy Light 2 Crazy Balloon Attack – adidas with Burson-Marsteller
Certificates of Excellence
Chengdu Panda Awareness Week – Information Office of the Chengdu Provincial Government with Ogilvy Public Relations
Pedigree Adoption Drive 2011 –DEC Communications
 
EXPERENTIAL: SPONSORSHIP 
Winner
Johnnie Walker F1 Singapore 2011 – Johnnie Walker with AKA Asia

EARNED MEDIA: BROADCAST PLACEMENT 
Winner
Masterchef Destination – Tourism New Zealand with Hill+Knowlton Strategies Australia
Certificates of Excellence
Darrell Lea Father's Day Chocolate Heads Campaign 2011 – Darrell Lea with DEC Communications
OMO Today Tonight Segment – Unilever with Hill+Knowlton Strategies Australia
 
EARNED MEDIA: PRINT PLACEMENT
Winner
Outsourcing PR to Raise Brand Awareness – Talent2 with Text 100
 
EARNED MEDIA: DIGITAL PLACEMENT 
Winner
Step Zero – Huggies (Kimberly Clark) with [email protected]
Certificates of Excellence
#LovingThe Moment – Shangri-La International with [email protected]
"It's in Our Nature to Extend the Joy of Chinese New Year" – Shangri-La International with [email protected] 
 
OWNED MEDIA: BLOG 
Winner
Mr. BAO: A Virtual Sales Champion for IBM China – IBM China with Ogilvy Public Relations/Beijing
 
OWNED MEDIA: WEBSITE 
Winner
#LovingThe Moment – Shangri-La International with [email protected]
Certificates of Excellence
Foot Locker Art Prize – Foot Locker Australia and New Zealand with DEC Communications
BeReady: For Tomorrow' – Traders Hotels (a Shangri-La International Company) with [email protected]
  
CREATIVE PRODUCT: ADVERTISING 
Winner
Step Zero – Huggies (Kimberly Clark) with [email protected]
 
CREATIVE PRODUCT: PHOTOGRAPHY AND GRAPHICS 
Winner
Aquabumps: New Zealand Road Trip – Tourism New Zealand with Hill+Knowlton Strategies Australia
 
DIGITAL CONTENT: VIRAL VIDEO
Winner
Restaurant Safety – Air New Zealand with Hill+Knowlton Strategies Australia
Certificates of Excellence
Aquabumps: New Zealand Road Trip – Tourism New Zealand with Hill+Knowlton Strategies Australia
Foot Locker Art Prize – Foot Locker Australia and New Zealand with DEC Communications
 
DIGITAL CONTENT: WIDGET OR MOBILE APP 
Winner
Step Zero – Huggies (Kimberly Clark) with [email protected]
 

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