Humana Selects Golin As PR Agency Of Record
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Humana Selects Golin As PR Agency Of Record

Health insurance company Humana has named Golin its public relations agency of record as it seeks to transform is stakeholder relationships.

Holmes Report

Humana Selects Golin As PR Agency Of Record

CHICAGO—Health insurance company Humana has named Golin its public relations agency of record as it seeks to transform its stakeholder relationships.

“At Humana, we’re changing our relationship with consumers,” says Tom Noland, senior vice president of corporate communications. “Traditionally, consumers have viewed health insurance as claims-based and transactional. At Humana, we strive for a relationship with consumers that is health-based and transformational, one where we are a partner that helps our customers achieve their best health.”

The Humana account will be led out of Golin’s Chicago headquarters. The scope of the partnership includes media relations, social media, executive positioning, line-of-business support, philanthropy and sponsorships.
 

 

 

Article tags
Golin Humana Accounts News
View Style:

Load 3 More
comments powered by Disqus