RENTON, WA—Wizards of the Coast, a subsidiary of toys and games company Hasbro, has selected Hunter Public Relations of New York and The Bohle Company of Los Angeles to lead public relations efforts on its two flagship brands, Dungeons & Dragons and Magic: The Gathering.
Wizards of the Coast is a leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products.
“We were looking for agencies who could build a stronger relationship with the elite gamers that seek out our products” said Cornelius Lee, senior vice president of marketing at Wizards of the Coast. “Hunter and Bohle were selected because their creative recommendations will help strengthen our brands and reinforce our position as a leader in lifestyle entertainment.”
Hunter Public Relations was named agency of record for Dungeons & Dragons, the pioneering role-playing game. Hunter also picked up the publishing division of Wizards of the Coast.
The Bohle Company was named agency of record for the Magic: The Gathering trading card game, which is played by an estimated six million players worldwide in more than 70 countries, with approximately 140,000 officially sanctioned tournaments each year. Bohle will also provide support for Magic Online, one of the top revenue-producing online games.