TORONTO—Hydrogenics Corporation, which designs and manufactures fuel cell technology, has selected Ketchum Public Relations Canada as its public relations agency of record. Hydrogenics will also work with Ketchum in Chicago on communications strategy.
“The hydrogen fuel cell industry is in a very active developmental stage and as Hydrogenics moves quickly toward its goal to become the first profitable fuel cell company, a strong external communication program has become increasingly important to us,” said Hydrogenics chief executive Pierre Rivard. “We chose Ketchum because it demonstrated that it has the right people and the right processes to help us effectively communicate what can be very complex business and technical messages.”
Ketchum will work with Hydrogenics to help it communicate its strategy to build a commercially sustainable business while at the same time being a major driver of development in the rapidly emerging fuel cell industry—one that was recently highlighted by President George W. Bush in his state of the union address.