MIAMI BEACH--IBM, Procter & Gamble and Weber Shandwick were the major winners at the Global SABRE Awards last night in Miami Beach.
The awards marked the end of the day one of the Global Public Relations Summit, which drew around 250 delegates from 40 countries to the St Regis Bal Harbour, despite crippling travel disruption brought on by Hurricane Sandy.
The IBM at 100 campaign, developed by Ketchum, won the Platinum SABRE as the best PR campaign of the year, chosen from 50 Global SABRE-winning programs.
Numerous videos showcased the best PR work from around the world, with the Platinum shortlist also featuring:
- Always Protecting Futures 'Help Their Hands Rewrite the Future', P&G Always with MSLGroup
- ‘Closing the Perception Gap’, General Motors with Weber Shandwick
- From Conflict to Collaboration, Golden-Agri Resources with Pelham Bell Pottinger Asia
- ‘Lifebuoy School of 5 Hand Washing Campaign’, Unilever Kenya with Apex Porter Novelli
Of the 50 Global SABRE Award winners, four went to P&G. In recognition of its compelling work across a variety of channels for a variety of brands, P&G was named Global PR Marketer of the Year.
Finally, the night also recognised the Holmes Report’s 2012 Global Agencies of the Year. Weber Shandwick was named Global Agency of the Year, and there was also recognition for Edelman, Fleishman-Hillard, Citizen Relations, Waggener-Edstrom, Hering Schuppener and Chandler Chicco.