ICCO Summit Adopts Balanced Scorecard Approach
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ICCO Summit Adopts Balanced Scorecard Approach

The ICCO Global Summit, the annual meeting of the public relations industry scheduled for New Delhi from October 4 to 6, is adopting the Balanced Scorecard concept pioneered by Harvard professor Robert S Kaplan.

Paul Holmes

NEW DELHI—The ICCO Global Summit, the annual meeting of the public relations industry scheduled for New Delhi from October 4 to 6, is adopting the Balanced Scorecard concept pioneered by Harvard professor Robert S Kaplan, capturing the Summit discussions in a strategy roadmap to delineate “next practices” for the industry. The strategy map is intended to enable firms across the globe to convert the deliberations of the two-day meet into a meaningful action agenda.

The strategy map will be drawn up by Mumbai-based KP Consulting, a full-service management consultancy and knowledge partner to the Summit, which in collaboration with ICCO is conducting a global survey involving over 800 PR consultancies to identify the “Next Practices” readiness of the industry. Says John Saunders, president of ICCO, “The distinctiveness of this Summit lies precisely here—in putting the learnings from it to immediate use through actionable strategies provided to us by KP Consulting.”

Harold Burson founding chairman of Burson-Marsteller; Harris Diamond, CEO of Weber Shandwick; Helen Ostrowski, CEO of Porter Novelli; Aedhmar Hynes, CEO of Text 100; and Lou Capozzi, chairman of Publicis Public Relations & Corporate Communication, will be among the speakers at the 2006 Summit.

The theme of this year’s summit is Forget Best Practices, Think Next Practices, representing a focus on tomorrow and underlining the need for the communications business to pen a whole new rule book to remain relevant in a rapidly transforming world. Speakers will also include corporate chiefs and ambassadors from the new media.

According to Sagar, president of the organizing committee, “India is the perfect setting for this Summit as it is an emerging economy with vast diversity that is experimenting with new communication channels and technologies to reach its large population.”

 

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