LONDON—Ilona Hitel, one of the co-founders of international technology public relations firm Lewis PR, has joined forces with digital specialist CleverTouch Marketing to launch The CommsCo, which will be based in Winchester and Richmond, and will work with companies looking for a content marketing strategy delivered via social media and PR channels.
The new firm will focus primarily on lead generation campaigns with content at the heart, but that also encompass research, infographics, video and visuals. It will also tap into the marketing automation of its parent company CleverTouch.
The agency opens with four staff, and eight business-to-business clients including Centrix Software, Clarify, EXL, ControlCircle, The Mabey Group, Mabey Hire, and SysMech.
Thea Hickman, who has seven years’ experience in PR and marketing automation, most recently as PR and social media manager at CleverTouch, will lead the operational side of the business.