MINNEAPOLIS—Imation has chosen Olson as global agency of record for its Memorex, TDK Life on Record and XtremeMac consumer brands. Olson will handle holistic consumer marketing efforts, including brand strategy, advertising, media, social media, design, promotional work, as well as U.S. public relations.
“Olson clearly understands how to have a conversation with an audience,” says Jeff Meredith, general manager, Imation global consumer brands. “We were impressed with Olson’s passion, creative work, retail understanding, unique brand anthropology insights, and comprehension of our brand philosophy.”
Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information.