- Coerced risk causes more outrage than voluntary risk, and the majority of people living close to nuclear plants did not volunteer to be exposed to the risk;
- Industrial risk causes more outrage than natural risk, and nuclear is pretty obviously industrial;
- Exotic risk causes more outrage than familiar risk, and most people are far less familiar with nuclear power than they are with oil and gas;
- Memorable risk causes more outrage than unmemorable risk, and nuclear incidents—Three Mile Island, Chernobyl—are extremely memorable;
- Dreaded risk causes more outrage than undreaded risk, and activist groups have been successful in creating and nurturing nuclear dread;
- Catastrophic risk causes more outrage than chronic risk, which may be the biggest challenge, since nuclear incidents tend to be catastrophic, while fossil fuels do their damage primarily by creating chronic illnesses and environmental problems;
- Risk controlled by others causes more outrage than risk controlled by individuals (which is why people fear air travel more than car travel), and nuclear power is completely beyond an individual’s control.
The Innovation SABRE Awards - North America 2017
Extended deadline November 7 - don't miss out!