SB.TV founder Jamal Edwards was one of the star attractions at the Holmes Report's London In2 Innovation Summit earlier this week, talking innovation, visual storytelling and brands.
In an interview with the Holmes Report, Edwards explains his views on innovation and discusses his plans for more branded content on SB.TV. "If I'm successful with branded content, it's where the audience doesn't realise it's paid-for content."
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.