In2Summit SF Adds UN Foundation, Re/Code And Quartz To Stellar Lineup
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In2Summit SF Adds UN Foundation, Re/Code And Quartz To Stellar Lineup

San Francisco's key PR conference on 17 and 18 February also includes marketing innovators from Starbucks, Method, Twitter and MasterCard.

Holmes Report

In2Summit SF Adds UN Foundation, Re/Code And Quartz To Stellar Lineup

SAN FRANCISCO—The Holmes Report's In2 Innovation Summit has added more high-profile names to its speaker lineup ahead of the conference in San Francisco on 17 and 18 February, which will explore the future of marketing and communications.

New speakers include Aaron Sherinian, CMO and CCO at the UN Foundation, who will lead a session focusing on the next generation of social marketing and CSR.

Also added is global marketing VP Mary Ellen Dugan, who joins the 17 February keynote session on 'building advocacy from the inside out', with Starbucks global communications head Corey duBrowa.

In addition, the conference will feature a number of Silicon Valley's top media influencers, including Re/Code senior editor Liz Gannes; Quartz senior correspondent Alice Truong; and, VentureBeat writer Mark Sullivan.

The new names join a star-studded lineup that already includes Alison Worthington, CMO at the world's largest green cleaning company Method. Worthingon, who oversees brand experiences for both Method and Ecover, will take part in the 18 February keynote session alongside Oren Boiman, CEO and co-founder of video app Magisto.

Another keynote session on 17 February, meanwhile, will feature Twitter head of global marketing Daina Middleton exploring the 'power of participation'. The same day, MasterCard head of corporate and digital comms Andrew Bowins will join EMC CMO Jonathan Martin to discuss how to 'future-proof your brand'.

The lineup features a host of senior figures from the marketing and communications worlds including:

  • Corey duBrowa, head of global communications, Starbucks
  • Jonathan Martin, CMO, EMC
  • Daina Middleton, head of global marketing, Twitter
  • Alison Worthington, CMO, Method
  • Liz Gannes, senior editor of technology trends and innovation, Re/code
  • Elisa Schreiber, VP of marketing, Greylock Partners
  • Andrew Bowins, head of corporate and digital communications, MasterCard
  • Oliver Roll, VP of global communications, VMware
  • Aaron Sherinian, CMO/CCO, UN Foundation
  • Oren Boiman, CEO and co-founder, Magisto
  • Tina Sharkey, CEO, SherpaFoundry
  • Susan Etlinger, industry analyst, Altimeter Group

"The In2Summit brings together some of the most forward-thinking professionals in our industry," said Kelly McGinnis, SVP and chief communications officer at Levi Strauss & Co. "The dialogue at last year’s conference inspired our team to jumpstart new programs and reconsider ones that it was time to rethink. Most importantly, the caliber of the participants ensured a thoughtful and honest discussion."

Registration for the event is available at the In2Summit website.

The In2Summit will also feature the In2 SABRE Awards dinner on February 18. View the In2 Sabre Awards North America shortlist and book your tickets now.

Event partners include H+K Strategies, W2O Group, and Hotwire; Access Communications, ReviveHealth and Gorkana Group; OlsonEngage, Allison + Partners, Hoffman Agency and Outbrain; and AMEC, Tint, Council of PR Firms, 360 PR and PRSA Silicon Valley.

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