Independent Practitioners in Michigan Form Virtual Network
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Independent Practitioners in Michigan Form Virtual Network

Fifteen independent Michigan business communicators have formed a not-for-profit network that will enhance their respective capabilities and deliver high-level, high-value communications to clients.

Paul Holmes

SOUTHFIELD, March 12—Fifteen independent Michigan business communicators have formed a not-for-profit network that will enhance their respective capabilities and deliver high-level, high-value communications to clients.

The Individual Communicators Network is a virtual network that offers a full range of public relations, editorial, production and special events services. Members are established independent communicators with significant experience at some of Michigan’s most widely known public relations and advertising agencies, news organizations, and corporations.

“With today’s economy, tight budgets and need to target precisely, companies need communication partners who themselves are lean and agile,” says ICN President Victor Pytko, a 30-year veteran of public communications. “ICN is a group of successful professionals whose members practice both inside and outside the automotive industry, who can take an assignment, handle the job expeditiously, and deliver high value.”

Pytko believes members will achieve critical mass that allows them to compete for larger assignments, something they might not consider as single practitioners, and that clients will get high-level counsel at a cost generally lower than that of a similarly sized agency.

“We are not prohibited from going outside the network, either for new work or capability, and we can accept work from other PR firms either as a group or in our individual practices,” says Pytko.
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