HYDERABAD—Satyam Computer Services, a leading global consulting and information technology services provider, has selected Ogilvy Public Relations Worldwide as its global public relations partner. Building on a current five-year relationship with Satyam in Australia, Ogilvy will help build global brand recognition for the company in North America, Europe, the Middle East, Africa, Asia Pacific and India.
“By delivering a new breed of business transformation services, Satyam has become one of the fastest-growing and most successful global providers in our industry,” says Hari Thalapalli, head of global marketing and communications for the company. “It is our goal to leverage Ogilvy PR’s deep IT services expertise and global network to amplify the Satyam story.” He also cited Ogilvy’s strength in vertical markets where Satyam operates, including banking and financial services, insurance and health, telecom and media.
The Satyam account will be supported by a global team with deep expertise in brand-positioning, corporate communications, technology and business-to-business media relations from Ogilvy’s New York, Washington, D.C., San Francisco, London, Sydney, Mumbai, and Hyderabad offices.