INDIANAPOLIS—Advertising agency Young & Laramore has launched a new division, called Y&L PR, to handle consumer marketing, public relations and promotions. Cathy Yingling, a 14-year PR veteran and most recently a Vice-President at CKPR (a division of Chicago based Cramer-Krasselt), will lead the division as managing director.
Prior to CKPR, Yingling worked at Zeno and Weber Shandwick. She has worked on accounts including CareerBuilder.com, the launch of Ted Airlines, and a broadcast publicity campaign to complement the famous “got milk?” print ads. Her expertise includes new product launches, brand repositionings and revitalizations, cause-related marketing campaigns, event marketing, media relations, grassroots marketing, viral marketing and non-traditional media.
“At Young & Laramore, we deliver integrated marketing campaigns for our clients by breaking down the traditional walls between research, planning, creative, design and media planning disciplines; now, we will be able to offer them in-house expertise and capability in consumer-focused public relations, as well,” says Paul Knapp, CEO of Young & Laramore. “Y&L PR will focus on Brand Action PR—integrating brands into the lives of the target audience beyond paid media, in ways that are relevant and effective.”