Industry News In Brief (April 28, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (April 28, 2014)

Lambert Edwards acquires another Michigan-based firm; IPREX adds Denver member; Blue Star launches international network.

Holmes Report

GRAND RAPIDS, MI—Lambert Edwards & Associates has acquired Lansing, Mich.-based public policy and issues management firm Sterling Corporation. Sterling is best know for its public policy, issues management and issue advocacy work, and offers campaign management, grassroots/grasstops advocacy, ballot initiatives, integrated marketing and crisis management. It will remain a separate company and continue to operate under its existing brand, led by managing partner steve Linder and partner and political director Mark Pischea.

DENVER—Communications Strategy Group has been elected to IPREX, the global network of communication agencies. CSG offers public relations, content marketing, social media and online PR services to clients in sectors such as education, financial services, consumer goods and services, health and wellness, and tourism and hospitality. Clients include New Belgium Brewing; Telluride Colorado; Kansas Department of Wildlife, Parks & Tourism; Janus Capital; Schwab Charitable, and Kaiser Permanente.

WASHINGTON, DC—Public affairs and consulting firm Blue Star Strategies has launched a global network that includes Strategis Communications in Brussels, Bay Global Strategies in Hanoi, Insight Public Affairs in London and Cattaneo Zanetto & Co. in Rome to join their network.

SALT LAKE CITY—Newswire.net, an article and news release distribution site for independent journalists and writers, has formed a PR division that will offer public relations and marketing professionals and agencies a platform for users to self-publish press releases, along with corresponding photos and videos. The interface also features SEO tools that help releases gain traction in the search engines.
 

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