Industry News In Brief (April 9, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (April 9, 2012)

IPREX adds a member in Florida; eclat Marketing launches in US; and Prime makes a new appointment.

Holmes Report

MINNEAPOLIS—IPREX, a worldwide network of public relations firms, has recruited South Florida agency Pierson Grant Public Relations to its Americas region, which now has 53 offices. Based in Fort Lauderdale, Pierson Grant was founded in 1995 and works with clients in hospitality, marine, banking, healthcare, real estate, municipalities and arts and cultural institutions. The agency’s services include strategic planning, media relations, online visibility and social media implementation, community outreach, special events and crisis communications, and clients include International Dairy Queen, Olive Garden, Yachting Promotions, Inc., BankUnited, Waste Management, Holy Cross Hospital and Broward Center for the Performing Arts.

NEW HARTFORD, NY—eclat Marketing, a UK public relations agency focused on technology and telecommunications clients, has launched its payment-by-results approach in the US. Under the firm’s approach, a percentage of the client’s budget is put aside as a set retainer fee while the rest is dependent entirely on the success of mutually agreed upon pre-determined goals for the month.

NEW YORK—Prime Research, a leader in strategic communications research, has added Joel Wethall as vice president of business development. Wethall is a 20-year media veteran who joins Prime from Moreover Technologies, an aggregator of news and social media content, where he led Midwest and Canadian business-development efforts. Earlier in his career, Wethall managed Cision’s Delahaye Global Solutions business development division.
 

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