Industry News in Brief (August 6, 2007)
Charting the future of public relations
Holmes Report

Industry News in Brief (August 6, 2007)

Texas Governor's aide launches consulting firm; Maples Communications launches digital media group; Strauss Radio hires Irving; Marketwire acquires Press Release News Network.

Paul Holmes

AUSTIN— Eric Bearse, director of communications and speechwriterfor Texas Governor Rick Perry, is leaving the governor’s office to start his own consulting business specializing in public affairs, speechwriting and political consulting. Bearse previously worked as spokesman for Barry Williamson’s 1998 campaign for attorney general, and worked with government relations consultants Reggie Bashur and Cliff Johnson on government affairs and communications assignments.

MISSION VIEJO, CA—Maples Communications, an integrated marketing communications agency headquartered in Orange County, has formed an in-house digital media group that will develop communications programs directed to its clients’ customers online, working alongside the firm’s public relations, advertising creative, and media planning and buying capabilities.

WASHINGTON, D.C.— Strauss Radio Strategies, a leading provider of radio media relations services, has hired John Irving as managing director. Irving will oversee day-to-day operations and provide counsel to SRS clients. Prior to joining SRS, he served in various radio news management roles for Metro Networks and Westwood One, most recently as national director of news bureau operations, where he oversaw operations of more than 70 Metro Source news bureaus. Before Metro Networks, Irving held Washington, D.C.-based positions as news director at WKYS-FM; talk show host, reporter and news anchor at WRC-AM; and freelance reporter with AP Radio.

TORONTO—Newswire service Marketwire has agreed to acquire Press Release News Network, a social and multimedia press release distribution and archival network. The acquisition supports Marketwire’s social and multimedia product strategy and reinforces the company’s position in the newswire industry. PRNN maintains nearly 1,200 geographical divisions through roughly 150 domains and 1,000 sub domains representing all U.S. metropolitan areas with a population of 100,000 or more, and 92 countries and 1,000 international cities with populations of more than 150,000. “Social media has evolved beyond the basic tagging of press releases, and our clients are looking at social media optimization of their news as a means of communicating their messages globally to more places and through more channels than ever before,” says Thom Brodeur, senior vice president, global strategy & development for Marketwire.

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