Industry News In Brief (December 10, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (December 10, 2012)

Emanate opens in Boston; PROI adds St Louis partner; PR World Alliance adds in Brazil; Atlanta's Wilbert has a new name; and Prime people news.

Holmes Report

NEW YORK—Emanate, the integrated marketing communications spinoff from Ketchum, has opened an office in Boston. Emanate entered the New England market earlier in 2012 following a merger with Topaz Partners, a Woburn-based public relations firm with specialized technology expertise. The new Boston office will be managed by Tony Sapienza, managing director, technology, and founder of Topaz Partners and will work with clients in the technology, consumer, financial services and business-to-business categories.

SEATTLE—The Vandiver Group has become the second major St. Louis-based communications firm to become a partner the PROI Worldwide partnership of independent public relations firms. Vandiver has expertise in reputation management, crisis communications, social media, research, marketing and training.

NEW YORK—PR World Alliance has announced the addition of three new members, including ViaNews, a Brazilian PR agency founded in 1986 and based in in Sao Paulo. The firm provides media relations, social media, crisis management, content and corporate communication in Brazil and throughout Latin America. Current clients include HP, Arab Banking Corporation, Regus, CapGemini, Corel, General Electric IE, Lexmark, Rakuten, and Vopak.

ATLANTA—Full-service communications firm Wilbert News Strategies is changing its name to The Wilbert Group. The Atlanta-based firm this year added clients including Equifax, a leading provider of consumer and commercial data; Acculynk, a startup in the online payment space; Cooper Carry, a commercial architecture firm; Invest Atlanta, the economic development arm of the city of Atlanta; Atlantic Station, a retail-focused mixed-use project in Midtown Atlanta; North American Properties, a commercial real estate development firm; Camana Bay, a mixed-use community in the Cayman Islands; and Manhattan Construction. Founded three and a half years ago, The Wilbert Group offers capabilities including media relations, social media, thought leadership, crisis communications/issues management and content creation.

ANN ARBOR—Prime Research, the international research-based communications technology and consulting firm, appointed Timo Thomann-Rompf as senior vice president, Americas, and director of research and operations. Thomann-Rompf is responsible for every aspect of Prime’s American operations, including implementing strategic direction, managing and deepening client relationships, accelerating innovation and developing talent. He joined the firm in 2000, working originally in the company’s headquarters in Mainz, Germany, before moving to the firm’s 80-person Ann Arbor hub in 2010.

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