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Industry News In Brief (February 25, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Industry News In Brief (February 25, 2013)

New identities for JSH&A, Ron Sachs; a new US member for PROI.

Holmes Report

OAKBROOK TERRACE, IL—Consumer marketing specialist JSH&A has rebranded, launching of a new website, a newly designed logo and a name change from JSH&A Public Relations to JSH&A Communications. According to Jonni Hegenderfer, founder and chief vision officer, the rebranding reflects the fact that “we’re traditional and digital; we’re experiential and word of mouth.”

TALLAHASSEE—Florida’s Ron Sachs Communications has launched Sachs Media Group with a focus on creating compelling multimedia content and leveraging new tools and tactics to most effectively reach and engage audiences. The firm, which has expertise in public relations and public affairs, crisis communications, branding, social and digital and marketing, has a senior management team led by former reporters, editors and news producers. Founder Ron Sachs says: “Today, every organization, every company, every campaign needs to operate like a newsroom, giving the audiences they need to connect with the rich content they want.”

DETROIT—Lambert Edwards & Associates, a Michigan-based public and investor relations agency with offices in Detroit, Lansing and Grand Rapids, has joined the PROI Worldwide Partnership, which includes independently-owned marketing and communications agencies with global fee income in excess of $382 million. LE&A will represent the company’s interests across Michigan and also offer its expertise globally in a variety of specialty categories including automotive and investor relations.

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