Industry News In Brief (January 14, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (January 14, 2013)

Gibraltar merges with McBee, Bold merges with Pearson DeBoer; National expands in Canada; Strauss rebrands; and a leader passes away.

Holmes Report

WASHINGTON, DC—Fast-growing public affairs firm Gibraltar Associates has combined with McBee Strategic to launch McBee|Gibraltar, which will operate as the communications unit of McBee Strategic, an advisory firm representing corporations and investors. Gibraltar co-founder and chief executive Eric Bovim will serve as managing director of the communications division, reporting to McBee president and CEO Steve McBee.

MONTREAL—Canadian giant National Public Relations has significantly enhanced its equity position in MT&L Public Relations, one of Atlantic Canada’s leading public relations and marketing communications firms. National acquired a minority position in the Halifax-based firm in 2005 and the two entities have since maintained a strategic relationship as MT&L has continued to grow, opening additional offices in Saint John, New Brunswick and in St. John’s Newfoundland and Labrador.

WASHINGTON, DC—Strauss Radio Strategies has changed its name to Strauss Media Strategies in order to reflect the recent significant expansion of the firm’s television and other service offerings. Over the past 12 months, the firm completed more than 25 television satellite media tours on behalf of such high profile clients as Facebook,, the HHS Office of Women’s Health, JDRF, the Department of Veterans Affairs, Prudential Real Estate and many others.

CHARLESTON, SC—Bold Communications Group, a Charleston -based marketing and communications firm, is merging with Pearson DeBoer Creative Solutions of Salisbury, NC. The merger will allow Bold to expand its offerings and provide service throughout the Carolinas. The firm offers public relations, corporate media and video production, graphic design, advertising and website development, event management and fast-paced social media messaging services.

ARLINGTON, VA—Donald Kirchoffner, a veteran public relations counselor, died on January 10 in Boulder Colo., after a three-year battle with cancer. He was 68. Building on an early career in the military, he was selected as the first Army officer to “train with Industry,” and served on a vice presidential level with Ketchum Public Relations on issues management and consumer affairs accounts. Later, he served as chairman of the Military Science Department at the University of Pittsburgh from 1984 to 1988, was the first public affairs officer on the ground during the Persian Gulf War in 1991 and served as the director of communication for Kurdish Relief Operations in Northern Iraq following the war. After a 26-year career in uniform, Kirchoffner was tapped for a civilian role to become senior director of public affairs for the U Army Materiel Command to orchestrate communications for a massive resizing and reorganization. 

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