Charting the future of public relations

Industry News In Brief (January 28, 2013)

Ogilvy launches B2B digital influence practice; Utopia partners with sports marketing experts; PR Talent adds staff.

Holmes Report

Holmes Report

NEW YORK—Ogilvy Public Relations has launched a new global digital influence service called Digital Influence for B2B, designed to help business-to-business companies adapt to the changes in how B2B buyers are seeking information and opinions of others when considering a purchase. The new service for driving awareness and sales consideration is led by an integrated, global team of specialists including B2B communications experts, social media experts and sales enablement experts.

HOWELL, NJ—Utopia Communications, which focuses on representing ethical, values-driven clients, has forged a partnership with Colorado-based Pro Sports MVP, a marketing firm specializing in the promotion, events and programs that feature sports and entertainment personalities. Utopia and Pro Sports MVP will provide clients with traditional and social media visibility, signage, in-game promotions, fantasy events, hospitality and the ability to stimulate interactive engagement.

HUNTINGTON BEACH, CA—PR Talent, a leading PR specialist recruiting firm, has added Angie Graf as vice president of Bay Area and Northwest recruiting and Sheri Scott as VP of Chicago and Midwest recruiting. Scott joins PR Talent after serving as VP of US recruitment for Edelman.  She also ran her own recruiting consultancy for three years and served as recruiting manager for the creative group at Robert Half International. Graf was most recently a senior recruiter with Sage Human Capital where she ran the public relations division of the search firm.  

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